Summit and PSA Group

Summit and PSA Group
Case Studies

Summit and PSA Group

Building a Hybrid Offshore Team, Transforming E-Commerce, and Streamlining Sales Integration for Summit’s Success

Client Introduction
Summit, a leader in integrated retail performance marketing, has been instrumental in driving success for its client, PSA Group (now Stellantis). As a prominent French multinational automotive manufacturer with renowned brands like Peugeot, Citroën, and Opel, Stellantis has leveraged Summit’s expertise in retail ecommerce, streamlining sales process, marketing operations and user experience. With a focus on maximising ROI and supporting omnichannel strategies, Summit has helped PSA Group navigate the complexities of the automotive market and accelerate its growth in a competitive industry.
Problem Statement

Tackling OperationalChallenges with a Hybrid Offshore Team

Summit approached Peersol for services for their client PSA Group, seeking support in automating and enhancing their online used cars sales process. Summit suggested PSA to rebuild a new platform using opensource solution called Opencart, and integrate it to Salesforce application. The project was initiated with tight strategic timelines agreed upon by PSA and Summit. Summit selected Peersol to develop the entire system and provide technical resources to collaborate closely with the Summit team, ensuring successful delivery within the specified timeframe.

This project required a team consisting of 5-7 developers, 1 project manager, and 1 QA manager to be assembled within a few weeks, aimed at supporting PSA Group’s rapidly expanding operations. Along with team building, Summit faced several challenges with PSA Group’s existing system: their sales and web leads were not integrated, leading to inefficiencies in the sales process, and their pricing system was outdated, impacting overall productivity. To resolve these issues, Summit sought Peersol’s expertise in two main areas: building an effective offshore team and automating and integrating the website to enhance functionality, streamline processes, and improve user experience for PSA Group.

Objectives

Key Objectivesof this Project Were to:

  1. Establish a highly skilled offshore team consisting of 5-7 developers, 1 project manager, and 1 QA manager within a few weeks to support PSA’s operational needs and ensure seamless project execution.
  2. Streamline PSA’s sales process by automating the integration of sales process and web leads, improving efficiency and ensuring smoother lead management and user experience.
  3. Upgrade PSA’s website by integrating advanced features and improving user experience, ensuring a more intuitive and effective platform for customers and stakeholders.
  4. Leverage the offshore team’s expertise and the upgraded systems to optimise PSA’s overall workflow, reduce manual interventions, and drive better performance across key business operations.
Solution

Building aHigh-Performance Offshore Team to Support Summit’s Growth

Peersol provided a comprehensive solution to Summit by setting up a hybrid offshore team in UK-PAK to support PSA Group’s operational needs. We integrated OpenCart and financial tools to streamline PSA’s processes, implemented Salesforce to enhance customer relationship management, and automated the sales cycle, significantly improving efficiency, accuracy, and overall business performance by collaboratively working with Summit’s team.

Hybrid Offshore Team Building
To support Summit's operations, Peersol set up a hybrid offshore team, consisting of 4 software developers, 1 QA manager, and 1 project manager. The team worked collaboratively between the UK and Pakistan, ensuring round-the-clock support, flexibility, and seamless project execution.
Salesforce
To automate and streamline Summit’s sales cycle, we implemented Salesforce, a powerful CRM platform. This solution enabled automated lead management, enhanced customer engagement, and optimised sales processes, driving efficiency and improving conversion rates.
OpenCart
To enhance the customer experience, Peersol set up OpenCart, a flexible and scalable e-commerce platform. This integration provided Summit with smooth customer transactions, an intuitive interface, and the ability to manage products, orders, and customers efficiently.
Automated Processes & Platform Migration
As part of the solution, Peersol automated key business processes, reducing manual interventions and increasing operational efficiency. In addition, platform migration was carried out to ensure that Summit's systems were on the latest and most reliable infrastructure, enhancing both performance and scalability.
RESULTS
We integrated multiple reliable tools including financial tools to automate Summit's payment processes. These tools ensured smooth, secure, and timely transactions, enhanced interface, reduced manual effort and increased the accuracy and reliability of payment and order systems.
Technical Approach

Our ExpertApproach

At Peersol, we take a strategic and client-focused approach to delivering exceptional results. Our expertise in providing a smooth recruiting process and building high-performing offshore teams ensured that we could quickly assemble the right talent to meet Summit’s needs. We specialise in rapidly developing teams that seamlessly integrated into client’s operations, driving efficiency and delivering results for Summit and PSA Group. As a proud partner of OpenCart for over 10 years, we have honed our skills in e-commerce solutions, helping clients enhance their online platforms and boost revenue. Our expert services, combined with our deep industry knowledge, have empowered Summit to achieve successful platform migrations, streamlined sales processes, and long-term growth for PSA Group.