ActiLabs (Urban Retreat)

ActiLabs (Urban Retreat)
Case Studies

Acti Labs

 Seamless Operations, Enhanced Experience: A Case Study in Modernizing Acti Labs’ Business

Client Introduction
Acti-Labs, a family-run UK-based luxury brand, began as a bespoke manufacturer of high-end spa products, primarily serving the Russian market. Faced with financial challenges, the company pivoted to create its own direct-to-consumer brand, combining expertise in cosmetics and fashion to offer luxurious beauty and fashion products, all while maintaining a commitment to quality and craftsmanship. Today, Acti-Labs stands as a symbol of luxury, blending heritage, innovation, and craftsmanship to offer premium fashion and beauty products.
Problem Statement

Navigating aChallenging Landscape: Acti Labs' Struggles with Legacy Systems

Acti Labs faced several operational challenges that hindered its growth and efficiency. Their back-end system was largely manual, requiring significant human effort to process orders, manage inventory, and calculate commissions, leading to frequent delays and errors. The outdated website, serving both as an e-commerce platform and internal sales tool, offered a poor user experience, which negatively impacted conversion rates. Additionally, the lack of a robust reporting system limited managerial visibility into key performance metrics, preventing data-driven decision-making. Furthermore, difficulties with integrating multiple payment gateways and offering flexible payment options restricted Acti Labs’ ability to meet the diverse needs of its customer base, limiting its market potential.

Objectives

Key Objectivesof this Project Were to:

  1.     Revamp their back-end system to enable greater automation and integration.
  2.     Develop a user-friendly front-end e-commerce website for customers and sales agents.
  3.     Introduce real-time solutions for managing online and offline orders.
  4.     Improve the reporting system to facilitate business growth and decision-making.
  5.     Ensure each sales agent has a unique, personalised online portal.
  6.     Provide multi-payment gateway options to improve conversion rates and customer satisfaction.
Solution

Transforming Operations:Peersol’s Holistic Solution for Acti Labs

Peersol provided Acti Labs with a comprehensive solution to modernize their systems, enhance user experience, and streamline operations. By automating back-end processes, integrating multiple payment gateways, and implementing a customised OpenCart platform, we improved efficiency and scalability. Additionally, we created personalised sales agent portals and integrated real-time order management, empowering both agents and managers with better tools for growth and performance tracking. This holistic approach significantly boosted operational efficiency and customer satisfaction.

Back-End Automation & Efficiency
We automated key processes such as order processing, inventory management, and commission calculations, drastically reducing manual work and errors while improving operational efficiency and enabling faster order fulfilment.
Payment Gateway Integration
We integrated multiple payment gateways, including credit cards, PayPal, and local payment methods, enhancing payment flexibility for customers and expanding Acti Labs' ability to serve a broader customer base.
E-Commerce Platform & User Experience Enhancement
We implemented OpenCart as the e-commerce platform, customising it for Acti Labs’ needs and ensuring a modern, visually appealing, and mobile-responsive website that improved the user experience and customer retention.
Personalised Sales Agent Websites
We created branded portals for each sales agent, enabling them to promote products directly to customers while managing orders and performance, thus driving additional revenue streams and increasing sales agent efficiency.
RESULTS
The solution significantly streamlined Acti Labs’ operations, enhanced user experience, and empowered sales agents, leading to improved order management, higher conversion rates, and greater overall business growth.
Technical Approach

Our ExpertApproach

In our partnership with Acti Labs, we undertook a complete digital transformation, addressing both front-end and back-end challenges to optimise their operations. We replaced their manual processes with automation to streamline order processing, inventory management, and commission calculations, reducing errors and improving efficiency. To enhance customer experience, we integrated multiple payment gateways, allowing flexibility across various payment methods. Additionally, we developed a user-friendly, responsive e-commerce platform with OpenCart, tailored to Acti Labs’ specific needs, ensuring a seamless shopping experience for both desktop and mobile users.

We empowered Acti Labs’ sales agents by creating personalised portals for managing sales, tracking performance, and promoting products. A unified real-time order management system improved visibility across both online and offline channels, while a comprehensive reporting dashboard provided valuable insights for data-driven decision-making. These enhancements have positioned Acti Labs for scalable growth, with a more efficient, future-ready system.