Privacy Policy

1. Who We Are

Peersol Technologies Ltd ("Peersol", "we", "us", "our") is a web development and e-commerce agency registered in England and Wales. Our registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

We operate the website peersol.com and associated landing pages. If you have questions about how we handle your data, contact us at hello@peersol.com.

2. What Data We Collect

We collect personal data only when you provide it to us directly. This happens when you:

• Submit our contact or enquiry form (name, email address, phone number, and your message)
• Email us directly
• Call us on the phone number listed on our website

We also collect non-personal technical data automatically when you visit our website, including your IP address, browser type, pages visited, and time on site. This is collected via Google Analytics 4.

3. How We Use Your Data

We use the information you provide to:

• Respond to your enquiry and provide you with a quote or consultation
• Communicate with you about a project we are working on together
• Send you information you have explicitly requested

We use anonymised analytics data to understand how people use our website and to improve our content and services.

We use Google Ads conversion tracking to measure the effectiveness of our advertising. This does not identify you personally.

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Legitimate interests — to respond to your business enquiry
• Contract — when processing is necessary to fulfil a project agreement
• Consent — where you have explicitly opted in to receive communications from us

5. Cookies and Tracking

Our website uses cookies and similar tracking technologies. These include:

• Google Analytics 4 — measures website traffic and user behaviour (anonymised)
• Google Ads — conversion tracking to measure enquiry submissions from our ads

You can opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on. You can manage your Google ad preferences at adssettings.google.com.

6. How Long We Keep Your Data

We keep your contact form submissions for up to 24 months so that we can refer back to your enquiry if you contact us again. If a project agreement is entered into, we retain relevant records for seven years in accordance with UK financial regulations.

You can request deletion of your data at any time (see Section 9 below).

7. Who We Share Your Data With

We do not sell, rent, or trade your personal data. We may share it with trusted third-party service providers who help us operate our business, including:

• Google LLC (analytics, advertising, and email)
• Our website hosting and infrastructure providers

All third parties are required to handle your data securely and only for the purposes we specify. We do not transfer your data outside the UK or EEA unless adequate protections are in place.

8. Data Security

We take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or disclosure. Our website uses HTTPS encryption. Form submissions are transmitted securely.

Despite our best efforts, no method of transmission over the internet is completely secure. If you have concerns about how your data is being handled, please contact us.

9. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict how we process your data
• Request a portable copy of your data
• Withdraw consent at any time (where consent was the basis for processing)

To exercise any of these rights, email us at hello@peersol.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Third-Party Links

Our website may contain links to third-party websites (such as portfolio clients). We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. We encourage you to review this page periodically. Continued use of our website following any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us: